The 4th of July is one of America’s most popular holidays. For retailers, this patriotic celebration is an opportunity to offer special discounts and promotions. Many industries see a significant boost in sales during Independence Day. In fact, PYMNTS.com reports that the 4th of July is the second most popular shopping holiday after Black Friday.
The cannabis industry is no different. As more states legalize cannabis for recreational use, many Americans have added cannabis products to their 4th of July tradition. According to Green Entrepreneur, consumers spent $400 million on cannabis in the week leading up to Independence Day in 2018 -- a whopping 60% increase compared to average sales during non-holiday weeks.
Cannabis retailers have an opportunity to increase their profit and attract new customers by offering 4th of July promotions. With the right strategy, the 4th of July can be the summer season’s best day for sales.
Here are some tips to get the most out of 4th of July cannabis sales:
Create Promotions for 4th of July Themed Products
Independence Day is rife with themes, from iconic colors (red, white, and blue) to patriotic concepts (freedom, rebellion, history). Why not run a special sale on cannabis strains and other cannabis products that fit the holiday’s theme?
For example, there are several strains of cannabis with patriotic names, including Spirit of ‘76, Liberty Haze, Presidential OG, and American Kush. You could also offer discounts on cannabis strains that fit a 4th of July color palette, such as Red Dragon, White Fire OG, and Blue Diesel.
You can also appeal to consumers by promoting 4th of July edibles. After all, Independence Day is a great holiday for barbecues and potlucks. Strawberry and blue raspberry flavored cannabis gummies, as well as white chocolate or vanilla products, match the July 4th color scheme.
Review your inventory for products that relate to the 4th of July. Then, consider offering a percentage discount or a buy-one, get-one promotion for a limited time.
Offer Special Discounts for New Customers
Many consumers use holidays as an opportunity to try cannabis for the first time. Extra time off from work means they can ensure they’re using cannabis responsibly. For the 4th of July holiday, some consumers may wish to try cannabis to enhance their experience watching a fireworks demonstration.
Retailers can entice new customers with special 4th of July discounts. These discounts could be offered on specific products or simply storewide. Additionally, many cannabis retailers like to offer new customers a bonus gift such as a small sample pack of edibles, a free preroll, or free accessories.
In addition to 4th of July sales promotions for first-time buyers, you can also consider introducing a referral program. Many online retailers can boost their customer base by offering existing customers a unique email code for discounts. When the new customer uses this code, the existing customer also receives a discount.
Create Independence Day Accessory Giveaways
Along with promotions and discounts, the 4th of July can also be the perfect time for accessory giveaways. Retailers can create customized, patriotic items to give to customers, such as:
- Lighters or match books
- Herb grinders
- Rolling trays or mats
- Storage containers
Offer these items for a limited time with a minimum purchase order. For example, an order over $50 could come with one promotional item, while an order over $100 could include two promotional items, and so on. Consumers will love receiving a new accessory -- especially if they’re new cannabis users -- and these items will endear them to your brand.
Promote Your 4th of July Cannabis Sales on Social Media
Finally, don’t forget to promote your 4th of July cannabis sales on your company’s social media channels. The 4th of July provides endless opportunities to get creative with your marketing. Depending on your brand, you may wish to engage consumers with history facts, Independence Day memes, funny videos, and more.
Tips are also excellent ways to promote your 4th of July cannabis sales. This type of promotional content engages consumers without feeling like an advertisement. Because the information is useful, they may also share it with their friends and family.
For example, consider making an infographic with 4th of July tips. This could include general 4th of July information, such as making sure pets are secured indoors during fireworks, as well as information specifically about cannabis. For example, you could share about the laws concerning public cannabis use in your state, as well as information about the health benefits of cannabis.
4th of July Cannabis Sales
With the huge increase in sales predicted for 4th of July weekend, your cannabis retail store won’t want to miss this opportunity. We hope you’ll use the information in this article to create a successful Independence Day sales campaign.