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The CULTA Blog

How to Promote Cannabis Sales for Mother's Day

mother and her daughter outdoors

When most people think of Mother’s Day, they picture a nice family brunch, flowers, or treating mom to a day at the spa. But did you know that cannabis accessories are quickly becoming one of the most popular Mother’s Day gifts? 

According to Forbes, Mother’s Day weekend in 2018 saw significantly higher cannabis sales across all legalized states, as compared with average non-holiday weekends. The top-selling items for that weekend included cannabis-infused teas, chocolates, and personal care products like bath salts and scrubs, as well as pre-rolled joints. Analysts believe that a significant portion of these sales was purchased as gifts.

In states where cannabis has been legalized for recreational use, many adults are discovering a new passion for cannabis. Some are even replacing alcohol with cannabis. Meanwhile, the benefits of cannabis and CBD products have gained widespread acceptance among groups of people who would not normally consume these products. 

Although giving cannabis or CBD products as a Mother’s Day gift would have seemed controversial a decade ago, today’s mainstream culture regards cannabis as a natural way to relax and ease pain. Fortunately, retailers can use the increase in foot traffic to their advantage, expanding sales among existing customers while attracting new business from first-time buyers.

Why Cannabis Makes a Great Mother’s Day Gift

Motherhood isn’t easy. Whether they work or stay at home, moms have a lot of responsibility and work very hard to raise their families. They often sacrifice their own needs and desires for the sake of their children. Mother’s Day is a time to say thank you and honor our moms for the impact they make in our lives.

For many, Mother’s Day is an opportunity to treat mom to a full day of pampering and self-care. Popular gifts for Mother’s Day include massages, facials, mani-pedis, salon gift certificates, and other items to encourage mom to relax.

That’s one reason why cannabis products have become top sellers on Mother’s Day. In states with legalized recreational cannabis, items like pre-rolled joints, vapes, tinctures, and edibles are excellent gifts. These products are very easy to consume, which makes them a great choice for moms who may not be regular cannabis users but wish to unwind on Mother’s Day. They are also available in a wide range of potency. For moms who only consume cannabis casually, gift-givers can purchase items with lower THC amounts.

Because of the hard work they do, it’s not uncommon for mothers to have various aches and pains. For these moms, consumers can help them celebrate Mother’s Day with medicinal cannabis. Medicinal cannabis has proven benefits for chronic pain and ailments, including menstrual cramps. It also helps patients experience relief from PTSD and other mental health issues. 

For mothers who experience these conditions, their spouse or adult child can help them make an appointment for a medical cannabis referral. While a doctor’s appointment may not sound like an amazing gift, it can be a very thoughtful and considerate gesture for busy moms who may not always make time to take care of themselves.

In general, anything that helps your mom relax and feel appreciated on Mother’s Day will be a lovely gift. 

Best Cannabis Products for Mother’s Day

If your customers are interested in gifting cannabis to their moms, some products make better gifts than others. Here are some of the best cannabis products to market as Mother’s Day gifts:


Chocolate, cupcakes, and candy are classic Mother’s Day gifts, so promoting edibles as Mother’s Day gifts can be a very successful campaign for cannabis retailers and dispensaries. 

For older adults who consume cannabis as a special treat, or only use it medicinally, an edible can be less intimidating than a raw flower or wax. Plus, edibles can provide a fun twist on the traditional Mother’s Day brunch! Instead of white wine or mimosas, why not give mom some baked goods infused with THC?  

Personal Care Items

Cannabis-infused personal care items can be another great Mother’s Day gift. As cannabis has rapidly become legal in more and more states, the cannabis industry has seen an explosion of innovative new products, including personal care and beauty. Cannabis lotions, face masks, bath salts, eye creams, and soaps are now available in many states.

Many of these products contain higher levels of CBD than THC, which means mothers can enjoy the relaxing, healing qualities of cannabis without its other effects. CBD personal care products make an excellent choice for moms with young children who don’t want to get “high.” 

And don’t forget, Mother’s Day is also a time for husbands and wives to celebrate their spouse. Retailers can promote cannabis-infused personal lubricants to couples who wish to celebrate an “adults only” Mother’s Day.

Products High in CBD 

Some moms aren’t into the idea of getting high, and that’s totally fine! Products that are high in CBD, like our Love and Rosaberry strains, are hand-selected from our extensive seed library to provide the health and wellness benefits of cannabis without the head high. 

If your mom has a medical cannabis card, bring her into our store for more information on the therapeutic benefits of CBD. 

Celebrate Motherhood With Cannabis

While traditions can be wonderful, sometimes an unexpected gift is the best way to say thanks. By thinking of Mother’s Day as a day to promote a sale, retailers can increase sales and provide a new experience for customers and their moms. Helping mom relax with cannabis may make this year the best Mother’s Day ever.